Zurich, Switzerland (November 11, 2026) - Travelive has promoted Anna Liveropoulou to Country Manager, Switzerland, recognizing her significant contribution to the growth and development of Switzerland by Travelive and reinforcing the company's continued investment in local leadership and destination expertise.
Having previously served as Assistant Country Manager, Switzerland, Anna has played an instrumental role in supporting the destination's development, strengthening supplier relationships, enhancing operational excellence, and helping travel advisors create seamless and memorable experiences for their clients throughout Switzerland.
In her new role, Anna will lead and continue the strategic growth of Switzerland by Travelive, focusing on expanding the destination's portfolio of hotels, experiences, and regional partnerships while continuously enhancing the support, expertise, and personalized service provided to Travelive's travel advisor partners.
"Anna has been an important part of our success in Switzerland, and this promotion is a reflection of her dedication, expertise, and contribution to the destination's growth," said Deborah Haile, Regional Director, Italy, Switzerland & Austria. "Her deep understanding of the destination, strong supplier relationships, and commitment to supporting travel advisors make her the ideal leader to guide the next chapter of Switzerland's development. We are confident that under her leadership, Switzerland by Travelive will continue to grow and deliver even greater value to our advisor partners."
"I am honored to take on this new role and continue building on the strong foundation we have created in Switzerland," said Anna Liveropoulou. "Switzerland remains one of Europe's most diverse and rewarding destinations, and I look forward to working closely with our local partners and team to further enrich our portfolio, develop new experiences, and help travel advisors create exceptional journeys tailored to their clients' interests and travel styles."
As Country Manager, Anna will focus on strengthening Travelive's local partnerships, expanding destination experiences across the country, identifying new product opportunities, and ensuring travel advisors continue to benefit from the dedicated local expertise, responsiveness, and personalized support that define the Travelive experience.
Anna's promotion represents another step in Travelive's ongoing commitment to investing in local talent and empowering destination leaders who can deliver deeper expertise, stronger partnerships, and greater value for travel advisors and their clients.
About Travelive
Travelive is the preferred collection of destination management companies specializing in tailor-made FIT travel experiences across Greece, Italy, Switzerland, Austria, Croatia+, Albania, France, Spain, Portugal, Morocco, Turkey, and Egypt. With offices in each destination and dedicated local teams, Travelive provides travel advisors with direct access to on-the-ground expertise and coordinated support across single and multi-country itineraries.
