Athens, Greece (September 24, 2026) - Travelive has launched Albania by Travelive as a standalone destination management company (DMC). The move follows several years of selling Albania as an extension to itineraries in Greece and Italy, with growing advisor demand leading Travelive to develop a dedicated local destination team, hotel portfolio, supplier network and new itineraries across the country.
"The change we have seen is in how advisors are asking for Albania," said Panos Chalvantzis, Founder, Chairman & CEO of Travelive. "It is increasingly being requested as the destination itself. Travelers who have already explored much of Europe are looking for somewhere that still feels new to them, and advisors want enough depth to build a complete trip around it. After extensive development across the country, we are ready to give Albania the same standalone status as our other Travelive destinations."
Travelive's Albania portfolio covers four regions: Tirana; Durrës; Vlorë & the Northern Riviera; and Sarandë & the Southern Riviera. Beyond the capital and coast, itineraries can include Berat's Ottoman-era streets and nearby wineries, Gjirokastër's stone-built old town, archaeological sites, local producers and journeys through the changing landscapes of southern Albania. The Riviera adds historic villages, mountain scenery and the Ionian coast, while food and encounters with local communities give travelers a closer look at everyday Albania.
"Developing Albania as a full destination required us to look beyond individual experiences and build a complete travel framework from the ground up," said Danielle Rudic, VP of Marketing & Product. "We carefully mapped the journeys travelers want to take, identified the right accommodations and experiences to support those journeys, and designed itineraries that flow naturally across the country. Travel advisors can now offer authentic Albania experiences with the confidence of knowing every detail is supported by Travelive's quality standards, flexibility, and expert planning services."
Travelive has developed new standalone Albania journeys for the launch, along with itineraries that connect Albania with Greece. Each can be adapted to the traveler's interests, available time and preferred pace.
For advisors whose clients already know Greece, Italy, Croatia and other established European destinations, Albania brings a different conversation to the table. It remains unfamiliar to many North American travelers, while now offering the range of hotels, experiences and routing needed for a complete journey.
Following today's launch, Albania by Travelive is now open for travel advisor requests. Advisors can contact their favorite Travelive planner or submit a new request to [email protected].
About Travelive
Travelive is the preferred collection of destination management companies specializing in tailor-made FIT travel experiences across Greece, Italy, Switzerland, Austria, Croatia, Slovenia, Montenegro, Albania, France, Spain, Portugal, Morocco, Turkey, and Egypt. With offices in each destination and dedicated local teams, Travelive provides travel advisors with direct access to on-the-ground expertise and coordinated support across single and multi-country itineraries.
